Research & Trends

ID. User Experience Check

Company: Volkswagen Group Services
Client: Volkswagen AG
Role: User Researcher
Countries: Germany

Description
As a User Researcher I was responsible for research setup, research planning, recruitment, research event organisation, interviewing key customer groups and documenting of key findings.

The goal of the project was to explore current UX challenges, highlight key future improvements to the customer experience, share the findings with with departments across the company and in collaboration with these departments presenting the findings to the C Level of Volkswagen Personal Vehicles.